I’m Brittany, a graphic designer and hand lettering artist living in Fayetteville, NC. I was born and raised in Florida and graduated with a BA in graphic design from University of Tampa. I’ve always loved crafting and art so when I got to college, graphic design seemed to be the best fit for me. Straight from college, I worked a couple graphic design positions that I hated and then in 2009, I began designing for a small business in Tampa that sold invitations and stationery. Around 2015, modern and more unique fonts became a huge trend for invitations, so I began teaching myself hand lettering. I was awful at it for a long time, but eventually developed a skill and love for it. I was with the company through multiple military moves (working remotely), until 2019.
I’m currently co-owner, with Karoll Echeverri, of Meraki Creative Agency: a small business downtown specializing in small- to large-scale balloon decorations for events, curated party supplies, event rentals, graphic design, murals, and art installs.
My husband is in the military and we’re both from Florida. After we married, our first duty station was Germany, then GA, and we now reside in NC. We have a seven year old daughter and two dogs.
3 Things making your life richer & why:
Family has always been important to me and I’ve been lucky to have a very close-knit and supportive one! Before I was married, I was never more than a couple hours from my close and even extended family. Through the years, my husband and I have moved a lot with the military (to Germany even), but my family is home to me and I’m always doing what I can to be as close as possible to them.
Color & design. I love stopping to appreciate these things. I’ve always been the type to point out something I like. Whether I’m making a note of it in my head, snapping a picture, or calling someone’s attention to it, I feel that noticing and actually giving time to these things helps with creativity and overall well-being.
Positivity. I’ve always been a worrier and through the years, I’ve gone through highs and lows with anxiety. I’m definitely an optimist, but certain things will really set my anxiety off the charts. Because of this, I like to surround myself with positivity. No news unless it’s good news (hello, Good News Network), no Googling symptoms, and no toxic, pessimistic, gloom-and-doom-filled people surrounding me.
Local artist (any genre, Cumberland County preferred) you admire: My very good friend and business partner, Karoll! I’ve always admired her work around Fayetteville. She’s involved with so many organizations in Fayetteville and she has such a great outlook on life. She’s full of knowledge about so many different things and she has an amazing passion for color and things that fill people with joy. The “color alley” that she filled with hanging umbrellas in downtown Fayetteville in 2016 was what piqued my interest in her work. Eventually, I reached out to her and we worked together on a few smaller design projects. Then in 2020 we decided to really get serious and figure out a way to turn our passions into something new that would cater to both our skill sets.
What is one of your current artistic experiments? I’ve been looking into laser printing a lot lately. Right now, it’s just a lot of researching, but I’m hoping to turn that into a reality within the next year. Another is balloons, of course! Meraki has had a really great year and we’re always looking for ways to go bigger. Everything we know about balloons, we’ve learned in the past year, so as the installs get bigger, we’re able to experiment with more techniques.
What changed about your practice in 2020? Will you keep this change? Really, it’s been a learning experience for everyone, especially small businesses, but it shows the means we’ll go through just to get by. Karoll and I rented the space for Meraki mid-pandemic, so we sort of just figured it out as we went and tackled any issues as if they were regular small business issues. For a while we (and everyone around us) stressed about people not being able to be together for anything, much less a party! But people love to celebrate and they love holidays, so even if the lockdown and/or restrictions continued, we were prepared to find ways to bring joy and celebration into their lives. Thankfully, that has waned for now and I think people are looking for that excitement after more than a year of pure stress.
Where do you practice your art? Describe your work space. I’m a serious introvert, so working remote from home has always been my preference. I have a home office that’s a literal mess of books, craft supplies, shipping supplies, printers and more. I can never find anything I need! When I’m not working from home, I’m in the Meraki shop, which usually tends to be a bit of a (happy) mess due to the two artistic personalities that run it.
How do you find your subject (next piece, idea, voice)? It’s a constant search to find ways to make others smile. If it’s joyful, colorful, or has a positive message, I want in.
Advice to newer artists in your genre: It’s so helpful to have a variety of creative skills nowadays. Don’t be afraid to try out all different types of artistic expression. From crafting to fine arts, any of it can be turned into a successful business if you’re passionate about it.